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Why am I charged a keyword fee to list an item?

Popular brand names and certain keywords are charged a listing fee of $2.50 for the first keyword, and $5.00 for each additional keyword. Please note, extremely popular brand names are charged a listing fee of $7.50 for the first keyword, and $5.00 for each additional keyword. Please list items with accurate and descriptive keywords, without using multiple brand names in your titles.

When you start typing a title with a popular brand name on the item listing form, the total fee amount will be displayed at the bottom of the listing form next to the submit button. Even if you edit your item listing and remove the keywords AFTER your items are listed, you still have to pay the fee.

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